News & insights

Explore 10 creative ways to use APIs for lead generation in your startup. From interactive tools to automated lead scoring, discover how APIs can help you capture high-quality leads, boost engagement, and streamline your marketing efforts for maximum impact.

Learn how APIs can accelerate your startup’s time to market, helping you launch faster, reduce costs, and gain a competitive edge in the fast-paced world of SMBs.

AI is no longer just a futuristic concept; it’s a powerful tool that’s transforming how startups operate. This article explores ten ways AI can accelerate your startup’s growth, from enhancing customer service to optimising operations. Learn how leveraging AI can give your business a competitive edge and drive success.

Here, we look at the key ways business can use APIs to create lead magnets to increase traffic, qualified leads and conversions. APIs significantly reduce time to market and cost giving businesses a very cost effective marketing strategy.

Discover why APIs are a more cost-effective solution compared to building custom tools from scratch, offering reduced development time, lower infrastructure costs, and no ongoing maintenance.

Cybersecurity is a growing concern for startups and small businesses. This article explores five critical cyber threats that every startup founder should be aware of, offering practical tips and insights to protect your business. From phishing attacks to ransomware, learn how to safeguard your company’s valuable data and assets.

In this article, we’ll explore 10 innovative ways you can use APIs to enhance your lead magnets and, in turn, boost your marketing ROI. We’ll delve into how these strategies can help you capture more leads, improve the quality of those leads, and ultimately, increase conversions.

Video streaming has become a ubiquitous part of modern life, but it comes with significant environmental costs. This article explores the environmental impact of video streaming, highlighting energy consumption, carbon emissions, and ways to mitigate these effects. Discover how the tech industry and users can contribute to a more sustainable future.

Explore why using APIs offers better value than custom-built solutions. Discover key benefits like cost savings, faster time to market, scalability, and access to innovation, helping startups and SMBs stay competitive and focus on growth.